Develop SEO Friendly web design is what everyone is looking for in this Digital World! Browsing on Internet, everyone has learned to setup a website and every common person is able to setup and make their mark on the Internet.
More than One billion Website exist on Google as per Statistics mentioned on different platform in February 2021. However, if sites are not bringing new views, these are just content holding drive, which has public viewing permission.
The Basic Setup of Website was used to make a mark in Digital World in Early Days. However, now the Competition and meaning of Search Engine Success has taken 360 Degree turn with time.
Internet traffic and increased users have not only created competition but also provided with huge potential to make reach for Huge Masses.
Setting and creating your domain is possible for almost every user of Internet, but optimising it, to bring views in Top Search Result is where comes into picture. Before you dive into this topic, it is necessary to understand- What are the components of a web search?
The main goal of search engines for upgrading their technology and why everyone is bringing their website/webpage is to cater an answer to user’s query.
All that you need to understand – What are the Main participants of search engine mechanism?
There are 3 major roles in a web search –
User will simply enter the query and look for the answer. They are the customer for which whole mechanism is operating.
What search engine does is very well explained by the mission statement of Google –
“Our mission is to organize the world’s information and make it universally accessible and useful.”
Use this platform of open search query, running 24*7 and provides you all that you need for website reach and success.
Content Creator – yourself
If you have understood the roles, you will know, how to use the search engine platform to deliver user/ customers with your content. Figure out what is your content/product and play with the Digital Market.
Gone are the days were SEO friendly website Design checklist rules use to suffice your groundwork as Digital Marketer. The popularity and complexity of Internet Information increase day by day with the increase of New Users, Digital Creators and Web Pages.
Moving a step ahead and getting the overall background on this topic, let us discuss, the parts of SEO friendly website development and optimisation. Where the concept was “to create” Web Theme, Web Media, Web Page, Web Links, Web Graphics, Web Text, Meta Tags, Meta Description etc. Phew, the names and parts of website has so many other sub-section. The back end codes, colour, attributes and so on.
Currently, the concept is not only to create but “to optimise” all the elements mentioned above. Once you learn to create and play your creativity with the technical elements, you must observe the detailing of those elements to compete the search queries and content creators of main keyword of your content. Let us become familiar with Build SEO friendly web pages –
1. Permalinks– It is not a complex term as it seems. In order, to create “Search Engine Optimisation (SEO) friendly web design”, we need to tag each section of a website with a keyword or phrase that defines what exactly your content is.
Where Google intends to search the best content for the query, we want to come upfront to tell Google, what we are!
The Search Engine will use process of crawling and identifying the content and we will let them know, what it is all about.
Well, defining your link is popular, but do invest your time to choose words for the same. If you miss to name it, your link will have , followed by alphanumeric characters. You miss the opportunity to let the search engine know, what you are and what your content is!
2. Header tags– In normal course of writing too, we add Headings to let the reader know, what the content is all about. If you look at professional websites, they classify and make architecture of heading to plan keyword placement and interlinking to other web pages.
The web page is similar to book pages. Book Pages need to be in proper heading, title, Book name, shelf, library etc. A web query will follow similar chain of look up while fetching this content.
It is very important to make blueprint plan of your content, so that, content is well arranged, and user queries can be routed to the appropriate answer. The content also upgrades with time and so is the internet platform. There is no other way and it is mandatory to keep yourself updated with both to make.
3. Meta description– The introductory lines become visible below the main links that appear on the web query page. The face of internet has changed with time. You must study the character space and visibility in crawling and web fetching process using SEO browser and other tools. This description is trailer for web search engine as well as the user to know – what is the content all about.
4. Back link and internal linking-
Everything that identify your content as- authentic and real for user, the search engines will bring these clauses to rank your Web Page.
When a Blog Post or Web Page has multiple links, internal linking at appropriate and related areas, is marked useful for readers spreading to Multiple Target Audiences.
5. Responsive Template-
Digital Themes, Banners, Pixels of the Media, Layout and Text Size and format need to sync and match all digital screens like mobile, tablets and computer screens. The interface must be suitable for all devices.
You need to ensure that designs are viewable and error free on various screen. If you mess here, you will lose on stay time of user on your site. This is not an add-on but prerequisite for as user cannot fetch anything that has broken or website theme.
6. Media type-
The size of media and user experience on all devices need to be customised and previewed for live website visibility. The practice and detailing to create featured image and web page layout are in-depth and specialised work method. It is the practice of Digital and Creativity that need to be mastered by more and more practice.
The colours, white space, loading time, opacity and many other detailing make your web page a quality and finished Website Blog. These sound less important, but the media is the face of your site and it corelates to bounce rate, exit rate and other metrics.
7. Website Architecture-
Technology has made complex actions possible. However, google must crawl and read the same. Search Engine will keep upgrading their methods to make web indexing and web ranking process more logical and efficient.
However, as an SEO, we must keep the things simple to identify crawler, search engine processors, visual identifiers, artificial intelligence and future technologies.
8. Analyse Content Quality Score –
Once you have been player in this race and started basic “website design guidelines” you need to evaluate your work and understand more concepts that helps you to bring more finishing in your work and ranking.
The abbreviations and terms like Bounce Rate, CTR, PPC, plugins, web languages can become add-ons to your “website design”.
After Basic web design foundation for search, it is necessary to become expert in detailing and creativity of your web work to meet the SEO and main mission of the search engine.
Learn the set up and configuration and then move step by step to excel the minute aspects of “SEO Friendly Web Design”. The study is Endless and full of Scope. However, if you have learnt the flow and taste of the art, you will be innovative and artist in this Digital Market.